top of page

 

We are a team of undergraduates from Nanyang Technological University School of Art, Design and Media.

 

Since 2015 is our nation's 50th Birthday, we decided that it would be meaningful to participate in "SG50 Local Champions Global Leaders" to help put homegrown brands in the spotlight in order to recognise their contributions to our society for all these years.

 

We hope to give recognition to our homegrown brands through this competition using what we do best - Art and Design. 

 

 

 

 

 

 

The student team consists of Kaizer, Issac, K.B & Ming Rui and the lovely members, Jovin, Shu and Jocelyn from TANGS management.

The company that we are assigned to is C.K. TANG Limited. It is a company that specializes within Singapore’s retail market, and its iconic flagship store, TANGS, still maintaining the oriental exterior, is not-to-be-missed at our local shopping paradise, Orchard Road. 

 

C.K. TANG Limited, popularly known as CK TANG, is a story of how the vision, fortitude and integrity of a young Chinese immigrant, Mr Tang Choon Keng, helped create since 1932.

 

From its humble beginnings, C.K.Tang Limited has established itself as a prominent leader in Singapore’s vibrant retail scene. Its continued existence can be attributed to its ability to adapt well to changing consumer trends by recognising the need for focused marketing and diversity in business.
Today, in addition to TANGS Orchard and TANGS VivoCity in Singapore and TANGS Malaysia, C.K. Tang Limited has a number of niche boutiques and specialty businesses both in Singapore and Malaysia, each with its own unique identity and customer base. Committed to continually set trends in retailing, C.K. Tang Limited is poised to take on new challenges with dynamism.

 

 

Honest, Integrity and providing Value, was the Core Values which TANGS Group based upon on. They are in the business of developing and managing retail brands and lifestyle concepts.
 

They aim to attain a competitive edge and achieve their Vision by:

 

  • Continually setting trends and responding to changing needs by being innovative and creative

  • Providing quality products and services with a vibrant and entertaining experience

  • Fostering close relationships and understanding with our customers, staff and business partners

  • Being an employer of choice that engages, develops and rewards staff

  • Playing an active part in social, environmental and charitable causes

bottom of page